Introduction
In 2024 the real estate business competition is getting bigger and more challenging. Companies who serve real estate need to uphold their company to get a better impression among people. HomeAbroad is the first of its kind online real estate platform focused on helping international clients (US Newcomers, Global Investors, and Foreign-born US residents) buy US real estate.HomeAbroad also helps US-based domestic real estate investors buy investment properties.They serve real estate needs as a recent immigrant to the US or an investor in US real estate. But their online presence is not good enough. The site needs a revamp to make a better impression among clients. Visitors were having usability issues and the site was having some serious bounce rate issue. Which was not good for their business. So, Home Abroad company collaborated to fix their issues and Design a new look for the site. RufoStudio UI/UX Team Depenly observed their problem and started the process to fix the Home Abroad real estate website. RufoStudio Always very careful with the process when starting a website redesign service.
Problem
HomeAbroad Website was having usability issues due to no update for a long time. Design upgrades everyday. If a product did not go through a proper UI/UX maintenance , they face bounce rate issues, conversion rate problems, usability issues mainly. Same happened for the HomeAbroad website. They were getting more bounce rate, which was increasing day by day. Visitor was encountering a user experience issue. There is no room for any lookover this problem. Mostly their Hero section was not having good UX and Design. For this reason visitors’ first impression was not good. For any real estate website or any website, the hero section is most important. First impressions matter. The visual explanation of how HomeAbroad works was not better. It’s an important part of this website redesign service. The testimonial section was pretty old. This was also a challenge that testimonials have to show better ways to present visitors. It helps to gain trust and prove job success by the real estate company. Video Presentation was also very basic. Blog section was outdated. The overall challenge was to give HomeAbroad a new and modern look with better user experience and increase the conversion rate.
Solution
RufoStudio UI/UX Team always delivers the best website redesign service to all clients. For this job ( real estate website redesign service) RufoStudio did not leave any room to lag behind. RufoStudio started from Research. Our UI/UX Design team always maintains a proper design process to come out with the best result. Our data-driven approach starts with user research to understand your target audience. Then we conducted user interviews, crafted information architecture and wireframe to ensure that users were having a good journey through the HomeAbroad real estate website. Visually, our team created a stunning real estate service website that reflects their brand and showcases properties with high-quality images .To ensure the website performs well on all devices, we confirmed that the responsiveness of the website is perfectly functioning. Lastly we checked that the site is performing well or not. A good looking site is not enough. The conversion rate, bounce rate, engagement, user experience are also important for business.
