Introduction
Caspian Monarque is a luxury online store that sells caviar. They have faced user experience issues and high bounce rates on the Caspian Monarque website for a considerable period. Therefore, they looked for an experienced design team and found us. The Modern Design solver- “RufoStudio”. The Rufostudio Team listened to our clients’ problems and accepted the challenge. The Rufostudio team observed the problem, researched it, and found solutions by redesigning pages for Caspian Monarque. The RufoStudio Team completed the website redesign service within a week based on client urgency.
Problem
The Caspian Monarque website was having a user experience issue and the client was thinking about making the site more luxurious. Because they sell luxury products. Need to present the site in a more luxurious way to create the brand standout among all caviar selling websites. The Home page banner section was good but needed a little bit of changes to make the site better. Some changes in buttons, slider and showing title in a better way. Some images and text overlap. It was the challenging part to clearly show caviar with related fishes. And the detail page of a product was also a bigger challenge for us. The Caspian Monarque product detail page was having a user experience issue. The page info was a little bit confusing and not client centric. Users were taking more time to purchase and some got puzzled and returned from purchasing. Mostly, visitors expect what they have already experienced. So, at the time of exploring the shop of Caspian Monarque, visitors were getting the same flow and got bored. That was also the cause of the bounce rate. Which was not good for their Business.
Solution
RufoStudio always listens to their client whatever the cost of the website redesign service is. Like every time RufoStudio collected the client’s requirements and observed problems through the client session. Started from Research. RufoStudio always follows the proper work process. So, we started from research and gathered all identified problems and marked out the important things needed to fix and set priority level. Based on research RufoStudio Designed the wireframe. In this case we followed the double diamond process to complete this work. After completing the wireframes we confirmed it and proceeded to user testing to identify that the solution was really working or not. After some changes and confirms we proceed to User interface design. The Rufostudio Design team makes the pages visually luxury and the user journey smooth for better experience. So, that user can proceed to purchase and complete the user goal perfectly. That was the main goal of our website Redesign service for Caspian Monarque. Reduce the bounce rate for the purchase phase. So, the company makes more revenue. Otherwise this will be a waste. The RufoStudio Design team solved the problem and handed over the project to the client for development.
In conclusion, The website redesign work between Caspian Monarque and RufoStudio was great. RufoStudio always Deliver best performing Design. Also visually eye smoothie for visitors to make the brand online presence much better.
